diff --git a/index.html b/index.html
index 73b32a5..6a5bc94 100644
--- a/index.html
+++ b/index.html
@@ -3,7 +3,10 @@
 <head>
     <meta charset="UTF-8">
     <meta name="viewport" content="width=device-width, initial-scale=1.0">
-    <title>4ev.link - Custom Short URLs</title>
+    <title>4ev.link - Free Permanent URL Shortener</title>
+    <meta name="description" content="Create custom, permanent short links with analytics. Runs on Cloudflare Edge for instant redirects. No expiration dates. Open source.">
+    <meta name="keywords" content="url shortener, link shortener, custom slug, permanent links, analytics, free">
+    <link rel="canonical" href="https://4ev.link/">
     <link rel="icon" href="data:image/svg+xml,<svg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 100 100%22><text y=%22.9em%22 font-size=%2290%22>🔗</text></svg>">
     <script src="https://cdn.tailwindcss.com"></script>
     <script defer src="https://unpkg.com/alpinejs@3.x.x/dist/cdn.min.js"></script>
